New In & Silver Pricing
- Isabel White
- Jun 18
- 3 min read
Updated: Jun 26
The Thick Link Bracelet
Now Available alongside the matching Thick Link Necklace
Now, when I launched the bracelet, I touched on silver pricing in the edit below>>>>>>>
What's Happening in the Silver Market
I want to take this opportunity to delve a bit deeper into why Silver prices have fluctuated so much since January 2026. I've been keeping an eye on things and this is what I've gathered...
Gold has always been a safe haven in terms of investment. Actual bullion holds it value compared to paper stocks. With the uncertainty of the US Dollar and their tariffs, those in the know decided to trade in their cash for not just gold but silver as well. This in turn caused a landslide of people requesting physical bullion as a more secure investment.
To compound this, the demand for silver soared for due to its requirement in production of electronics. Silver is one of the most conductive metals there is. It's used in production of phones, solar panels, AI facilities and unfortunately warheads.
What ensued was a chaotic scrabble for people to get their hands on silver bars and coins.
The price climbed and climbed and the hope was, if it continued, that those who had stock piled it, would be able to cash in.
This drove the price per gram of silver through the roof by February 2026.
As a jeweller this was concerning. If it did continue, it would be near impossible to keep trading. I had increased my prices in November 2025. I check prices every few years to keep up with inflation. This however was unprecedented. Silver price per gram had soared by 200% in less than a month. My Nov price was already out of date. And in an already unstable economic climate, how can I retain clients if prices keep climbing?
Thankfully (for myself and other jewellers) over the last few months, silver has come down.
Make no mistake, it is still worth twice as much as this time last year! But from where it was at the beginning of the year, it's quite a relief.
Now. If we're really going to get into the meat of it. Let's talk about decisions that had to be made by Jewellery company's when the price was peaking....
Brands were faced with a decision. How to absorb the insane price increases and stay open.
I observed the choices different long standing names made. Some closed their stores and remained online. Others moved from using silver to cheaper alloys and advertised it by saying 'now plated in platinum'. Some found cheaper suppliers of silver overseas.
Whatever decision was made, the industry was shaken up and reshuffled.
As an independent jeweller, I was faced with the same choices. My method of absorbing the cost as very clear to me. I will not ever move to cheaper alloys or cheaper production.
My ethos is high quality, made in London and to last a lifetime jewellery.
My major problem was selling through stores and the 50% cut they took.
I tried to stay. I asked for a better % rate, but it didn't work out.
It still meant that my prices increased so much, most people were unable to afford it.
For a couple of weeks we tried it out. Then I took the only option that felt right; To stop selling via stores, to only sell via my website. This felt strange as I'd sold at The Great Frog London, Los Angeles and New York for 13years. It's a world famous jewellers. How would I manage if I don't sell there anymore?
Regardless. To retain quality and stable pricing, it was the right choice for me.
Fluctuating price on my website
So, the silver price sky rocketed and brands had to respond or go out of business, but then the silver price has slowly pulled back over the past few months. The costs we had to cover are still very present but not as extreme as when prices were set.
I don't want to be a company that just puts prices up and up and never goes back on it.
As a jeweller I'm used to paying fluctuating prices. Cooksons for example have their website directly connected to gold and silver market prices, they move up and down daily.
So I adopted the same system. I want to make my jewellery as accessible as possible without compromising quality.
And in all honesty, we expect it to return to the peak prices, and it will surpass it in time.
So there's no point to reverse pricing. Get a % off whilst you can. I'll keep my price tags low for as long as I can.
Thanks for taking the time to read about this. It's been occupying my brain non stop.
Any further questions, do get in touch :)
And for further reading on the subject, here's some links you could find enlightening:
Comments